Customer Testimonial Video
Product Name: Story Tap
What is it:
Video Platform to make it easy to get your customers to give you Video testimonials about your business, shop, products.
How it helps:
Written reviews are like fax machines; old tech, unshareable and 30% (min) are fake. Written reviews are costing businesses billions in lost sales and brand trust.
- The Story Starter package is a StoryTap branded whitelable (for customers) with your client’s brand front and centre as a co-brand.
- Up to 5 videos per month
- Up to 25 product SKUs
- Star rating feature
- 1 Video review script/Story Guide- that can be edited
- YouTube integration
- Auto website video embed (with star ratings)
- Organized video library to download or share by video story or video sound bite
- Customizable video release
- Video analytics and more
- You have to watch a few training videos to get started.
- Your staff will need to know how to install ( we have support to help)
Frequently asked questions
Video reviews are social proof and will drive conversion rates for your business by up to 80%. But collecting video from customers is hard, really hard (without StoryTap). And collecting great, authentic, marketing-ready video reviews is even harder. Measuring its performance? Nearly impossible! Why is it so hard? Because customers don’t know what to say and on video everyone wants to look and sound smart.
We often see these three things happen: Customers don’t record even though they say they will, they ramble on and on, or they will read from a piece of paper. And since video files are very large, it’s difficult to send or receive them. Plus, customers need to sign a video release.
What a headache! StoryTap solves all of those pain points and removes these barriers.
Average people are smart, they know you’ll use their video review on your site and social feeds. StoryTap is built so all customers need to do is fill-in-the-blanks. A story prompt is story suggestion where the end-user will fill in the blanks with their own story like: “Say: Hi, my name is (name), from (city) and I like recording video reviews because…”. The end user might say “Hi, I’m Bernadette, from New York City and I like recording video because it’s faster!” The story prompt will show up on the teleprompter.
A story guide is the entire story. For example a video review story guide might have three story prompts: Introduction/what product their reviewing, what they like best, recommendation—all framed like fill-in-the-blanks story prompts.
Currently any story guide can be written in any Latin language. The platform itself is being sold as English only. If you need other languages, please contact your account administrator for this pricing.
Upon activation, StoryTap is available through the Business Center. How-to video tutorials are available anytime.
Every video review/ story guide comes with an unique URL link. This will launch a customized version of the story guide that was created for your video reviews. It’s always best to automate this ask for a video review after purchase, or trigger it 5 days later. The StoryTap URL can be emailed, hyperlinked or you can create a vanity link and add it on the printed receipt. StoryTap even offers a customizable email invite tool where you can import your client’s database from their CRM to ask and remind users to record a video review just to kick off the campaign. The email reminders stop when a video is recorded.
You can get a video review campaign setup in under 10 minutes. No technical skills required. To embed the videos on to your site, if you’re using a Wix, or Weebly site, you’ll need to use the app provided that says “Embed code”, the rest is straight forward, will take a non-technical person about 10 minutes to set up. Note if your company is built using custom code, you will need to ask your development team to assist you in adding the video embed code to the site. For adding videos to you Youtube, this is much faster than downloading each one and uploading it– StoryTap makes this fast, just a few clicks and you’re rocking and rolling.
There are two parts to StoryTap’s magic: 1) the collecting of the video reviews or video content and 2) the friend-to-friend influencing (note: this feature is ONLY available on Social Savvy package or Brand Boss package). To simply collect the video, it’s an ask. It’s always nice to thank your customers for recording a video review for you/taking the time to do it. You could also thank them with offering 10% off their next purchase. This is not an incentive, its just saying “thanks, we appreciate you”. We see results with a simple $25 credit to your service, or even a gift certificate for 5 cups of coffee. Now, asking your customers to share to their friends on social (again note: available only on Social Savvy package or Brand Boss package) with StoryTap, you can see analytics of how many share their video, we track it, you can also see what people are saying about it, and drive traffic back to your site or to buy. For this you need to incentivize (if you’re a for-profit company). We see best results with “Please share with your friends. By doing so, you automatically enter to win X” and have X valued at $200, could be a visa gift card, a dinner out etc. and ensure they understand the odds are great!
Your customers can record from any modern smartphone, tablet, laptop or desktop with a camera and an internet connection.
No, StoryTap runs on the users internet browser, no plugins, apps to download or fancy technical hoops to jump through.
You will own the videos. The person recording will grant whatever legal name is included within the video release (that you enter). Then, the video is yours to use and share. Note: StoryTap hosts the videos on your website and when customers share to social media, you must have an active account for these videos to be available.
Yes. StoryTap loves creativity. However, StoryTap adheres to standard social media policies found within Facebook, Twitter etc. Learn more at https://storytap.com/terms/#content
Yes. We have support on the platform, and you can also contact us firstname.lastname@example.org
Redrock SEO is a B2B or B2C platform
Why I recommend StoryTap.
We now live in a video economy. Global Video accounts for 72% of all internet traffic in 2018 with projected growth of over 85% in the net three years.
Video reviews are here, They are changing how we shop.
Customers want fast, real product info by real people who look and sound like “them”
Customers are tired of sifting through fake written reviews. Fake reviewing is a new industry, fake is growing at 30%.
Customers are searching by “video” without video, your products don’t show up.