Why is a strong presence important for local business?
A strong presence is the first step toward success. With Listing Builder, your clients are getting the most essential set of tools they need to start building their online reputation.
And after you give it to them—for free!—they’ll need more of your solutions to take their marketing to the next level.
Why is it important for local businesses to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices.
Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search.
For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”.
(Note: On a mobile device the “in Denver” often does not need to be explicit.)
In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand.
In these searches, the user’s
intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.