Top Three SEO Predictions For 2020

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Top Thee SEO Predictions For 2020

1. Authority is king.

Domain authority has always been a huge ranking factor, and it’s no different in 2020. What has changed, however, is how you earn it.

Links used to be the building blocks of a site’s authority. Collecting backlinks was the name of the game. The more backlinks you had, the higher your domain authority.

Does this still apply in 2020? Well, yes and no.

Links are still very important, but it’s more about trust signals and representing yourself as a brand.

If you want to compete with the big sites that dominate the search engine results page rankings, you’ll need to play like the big sites do — by creating amazing content and building up your brand.

So how do you demonstrate your expertise, authoritativeness, and trustworthiness?

First things first: Focus on creating accurate, relevant and interesting content within your field of expertise. Then, clean up your site by getting rid of thin content, broken links and other technical errors. Be transparent about who you are; set up “About Us” and “Contact Us” pages. Finally, build your credibility by getting off-site citations and backlinks from high-ranking or high-authority sites.

Focus on trust, and you will build up your domain authority naturally, organically and sustainably.

2. Organic search real estate will become smaller.

Remember when Google’s search engine results were populated by actual pages, and you had to climb your way up to #1 just to be seen? Today’s search engine results page couldn’t be more different, thanks to Google AdWords, quick answer boxes, knowledge panels and, of course, the coveted featured snippet.

This means that there’s less room for you to rank organically … but it also means that you have more ways to get noticed by searchers.

Featured snippets are a great way for you to outrank your competitors without actually having to reach the #1 rank. Snippets are placed at the top of the results page above the #1 result, which is also called rank 0.

According to SEMRush, as of this writing, almost 14% of searches have featured snippets. This means that there’s plenty of opportunities for you to snatch the top spot with a well-written, well-formatted snippet.

Check out keywords that you already rank for. You have a pretty slim chance of getting a featured snippet if you aren’t in the top 10 results for that keyword — ideally, you should be in the top five or three. You can use tools like SurferSEO or Ahrefs to find your best-performing keywords.

Then, incorporate “snappable” content into your site. The most common featured snippet type is paragraph snippet. The best way to have Google pull it as a snippet is to write it in an easy question-and-answer format. Keep it short; 40-60 words is the sweet spot.

Featured snippets can also come in the form of lists or tables, so don’t forget to use those formats when appropriate.

3. The answer is on page one.

Google is notoriously opaque about what works and what doesn’t. But despite the numerous challenges and increasing complexity of doing SEO in 2020, it’s surprisingly easier than ever to reverse-engineer the best industry practices.

How? By looking at the top results, learning from them and implementing similar strategies in your own site.

Let’s break down the process into a few steps:

1. Plug your desired keywords into Google.

2. Take a look at the first page, and notice these elements:

• The title tag, URL, meta description: How are these written? What other keywords should you include?

• Content: What kind of content is it (blog, video, etc.)? How long is it? What is the structure? What keywords does it use?

• Website: Is it mobile-friendly? What’s the domain authority? How fast is the page?

• Off-page SEO: How many backlinks does it have? From which websites? What about social media?

3. Using these insights (plus SEO tools), you can see what your competitors are doing right and what they need to improve on. Then, create content and build backlinks in a better way.

Change your SEO strategy in 2020.

In 2020, Google is putting a much bigger emphasis on sites that provide high-quality, authoritative and reliable content. Focus on building your trust signals, creating rich feature snippets and reverse-engineering your competitors’ strategies, and you’ll be all set for SEO success in 2020.

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11 Ways to Improve Your Local SEO in 2020

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1.

Why Does Your Site Need To Be Optimized for local search?

Well, we all hear the term search engine optimization. And you always think that why I have to be higher in the ranking on the search engines. Think from a visitor’s perspective, when you search something on the web you prefer to visit the top few sites. Yes, this is exactly the reason you should get better rankings in the search engine. If your site would be in the top few queries, then you will get more and more visitors. So the search engine optimization is the set of practices used for the increased visibility and relevancy of a site in the search engine rankings.

2. Optimize Your Webpages for Local Data.

Your About Page, Contact Page, and site content has to be optimized for search engines in order for your site to be successful. That’s just a given in general, but it also makes a difference in local searches as well.

Make sure your About and location pages are current and that the information isn’t duplicated across multiple webpages. You don’t want to confuse search engines who are looking to rank them.

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3. Craft Detailed Social Profiles.

The more fleshed out and specific your social media profiles are, the more engaged your audience will be. Consumers crave context when it comes to businesses, so don’t deny them.

Local audiences will appreciate seeing that you’re within their area and will look to see if you’re active within the community, both online and off.

Monitor your social media pages and be sure to reply to questions and comments

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4. Write Location-Specific Content.

Blogs are a great means of driving traffic and ranking on SERPs, but they can also help boost your local SEO.

Be sure to plan blogs about location-specific events, local topics, and other such articles into your content strategy. If you provide location-specific information in the titles and URL slugs, then you’ll be helping your local SEO value.

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5. Earn Local Reviews.

Reviews won’t only help your SEO. This is how you’ll attract new customers. Word of mouth marketing is a great friend to marketing teams, as it validates and justifies a purchase before it even happens.

Positive reviews on Google and Yelp will let the search engine know that you’re seen as a valuable solution, so encourage them as often as you can. You can even put Yelp review badges or link your Google reviews to your site to showcase them in real time.

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6. Respond to All Reviews.

This is almost as important as asking for them.

People value engagement and interactivity, especially when they’re voicing their thoughts. Whether positive or negative, respond to reviews in a timely manner. Make sure to personalize the message and be honest in them.

If someone has a complaint, be transparent about finding a solution for them to better their experience.

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7. Get Listed on Online Directories.

Directories, like YP.com, Yelp, and Bing, allow you to add your business to their listings. The more directories you’re in, the more referral links and mentions search engines will take note of.

These links and mentions boost your rankings on SERPs, which is excellent for your SEO goals. You can use Moz’s local listings tool to help optimize your information for these directories.

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8. Make a Facebook Business Page.

Facebook is a sort of directory in its own right, but there are more advantages to it than just a listing.

Many consumers use Facebook as a search engine today, vetting business and opportunities via the social platform. If your company doesn’t have any sort of presence on it, then you may as well not exist.

Create a business page with accurate contact information and update it regularly. Google will notice that you’re in a specific area and boost you in local searches. If you’re looking to really get some attention, include photos, reviews, and details about your business for customers to engage with.

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9. Keep Contact Info Consistent.

This may sound kind of basic and easy, but you’d be surprised by how much information is overlooked or irregularly updated.

Be consistent with your NAP (name, address, phone number) across your webpages, listings, reviews, social media, and anywhere else your business information is listed.

This way, no matter how a customer finds you, they’ll be given accurate information.

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10. Develop a Mobile-Friendly Website.

It’s absolutely imperative that you make your business mobile friendly. Most, if not all, of your customers use a mobile device to search and learn about… well, everything.

If your website isn’t accessible by mobile means, then users will quickly move on to another company that is. The demand for convenience and accessibility isn’t going anywhere.

Develop and optimize your landing pages to be mobile friendly and easy to navigate for customers.

If you’re a brick-and-mortar store, local SEO is an important cog in the strategies that keep your business going. Once you start implementing these practices, you’ll watch your local search results improve and notice a different sort of engagement with your customers!

 

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11. Own Your Google My Business Page.

This is probably the most essential piece to the local SEO puzzle. The Google My Business Page gives users all of the details necessary to get in contact with your company, provided you’ve filled it out properly.

Google itself finds it easier to recommend you when it “knows” more about you. To achieve this, make sure you are being thorough in taking ownership of your business’ online presence. Be sure to include:

Name
Address
Phone number
Hours of operation
Website
Photos of your location, products, etc
Accurate, specific category listings

The benefits of hiring an SEO agency is endless. However, you have to take full advantage of them by going through thorough research before hiring them. There are many fraudulent SEO companies  who tend to be a professional one, but in reality, they are not. Do research before hiring an SEO agency so that you can make sure of your success in the long run.

 

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How to Drive Traffic with Voice Search

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The voice search revolution is well and truly upon us


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 50% of all searches will be voice searches by 2020. which means that if you don’t want to lose traffic and customers, you need to start optimizing your website for voice search now.

Making the transition isn’t hard.

All it takes on your part is an understanding of how people who use voice search behave – as well as what they’re looking for. Let us optimize your website for voice search.


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If you aren’t already focusing on local SEO, now is the time to do it.

58% of us are already using voice search to find local businesses.

Why? When people use their mobile devices, a lot of the time they’re on the go.

They want to find actionable information that will help them there and then.


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It’s also a good idea to add “Near me” in your keywords, but for this to be effective you need to add your business to Google My Business first.


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