Local Places Research
Duplicate Google Places Analysis
Duplicated listings for a single business can be problematic when they appear in Google search results or in a business owner’s Google Places account. There should only be one listing per business location, both in the Google Places account and in search results. We will develop the best solution should your business appear more than once in your account or in search results. We will present the proposed changes before implementing any modifications.
Duplicate Foursquare Analysis
Foursquare is one of many secondary local search engines where you will need to list/claim and verify your business. Listing and claiming your business properly with Foursquare is an essential step to improving your local presence.
One can’t create duplicate listings in Foursquare. If there’s an existing listing, we will report it to you so you can decide if you would like us to claim it. Otherwise, should Foursquare creation be part of your package, we will create and optimize a new listing for you.
Facebook allows people to share where they’ve been, where they’re headed and where they are now. This feature is an opportunity for businesses to promote their products and services within their local area.
We will find duplicate Places for your business by searching for its name or locations where people made when they checked in. If we found duplicates, we will claim and merge the duplicates to keep your customers’ likes and check-ins in one place.
Having your business added properly in Bing Business Portal is an important step in improving your local presence. Bing is one of the major search engines where you can have your business listed and verified.
We will find duplicate listings in Bing by searching for its name or locations and report it to Bing if we find any duplicates.
It’s important for your Business Name, Address, and Phone Number to be recorded consistently across all the main search engines and local directories. Inaccurate information can be confusing for customers and more so for Google. Google likes to verify the information it holds about your business with other sources such as local online directories.
It is ideal that your Name, Address, and Phone Number are the same on each site. If there are any discrepancies, appropriate measures should be implemented. Addressing inaccurate results by claiming your listing on those directories and correcting the erroneous information effectively resolves this issue.
This section analyzes your performance in Google Places. We will examine your website’s categories, rank, verification status, number of reviews, and Google’s star rating. We will also pay close attention to your current listing if it includes any type of coupon promotions. In doing so, we are able to quickly analyze the flaws in the current Google Local Listing. Should one exist, we will immediately determine if it matches your Company Name, Phone Number, and Address.
This form is provided to gather all the necessary information to facilitate the optimization process and should be filled out in full and returned so we may proceed with the optimization process.
It is very important that all company information on the Internet is consistent with your website. We will use the pieces of information on the form and verify them against the target website and any other directories we can find online. We do this to ensure that the information we are using is updated. This also guarantees that all information about your business on the Internet is consistent.
We check to make sure the address given for the business location matches a verified location in the USPS official database. It is not confirmed, but heavily believed that Google cross references the USPS official database to check the validity of a business location. We will be able to tell if the address is residential or commercial. Note: This is only for USA clients.
Email Account and Logo
If an email account and its password are not provided once the campaign launches, we will create a unique email account for the Local Business Listing Creation process.
We will be providing you with the email account and password upon delivering the monthly report. Please note that we would like to be notified if the email account’s password is changed while the campaign is still in progress so we may update our records accordingly.
In order to upload a logo to a Local Business Listing, the logo must first be hosted online and assigned a corresponding URL.
Primary Local Business Directories
Our Google Local services include the creation, optimization and submission of a Google Local Business Listing. The listing must be claimed by receiving a PIN number. This PIN number will be sent to you within 2 weeks after we make the request. Once you receive the PIN number on the post card, you will need to email it to us so we can claim the listing for you.
If a Google Plus User account and its password are not provided once the campaign launches, we will create a Google Plus User account for you. This is required for us to create your Google Plus Business Page.
Your Google Plus Business Page is your brand’s home on Google. When your customers search on Google, the results may include relevant posts, photos, and videos from your Google+ page. Get found across Google, right when your customers are most interested.
We will create and optimize this page for your company to have maximum exposure in Google Plus. We will help you stand out from the competition by including compelling online content such as photos and logos. We will also add your business hours, services, and other information.
Our Bing Local services include the creation, optimization and submission of the Bing Business Portal. We will help you stand out from the competition by including compelling online content such as photos and logos. We will also add your business hours, services and other information. It typically takes two to three weeks for a Bing Local listing to be published.
If your business is located outside of the US, we will be creating a Yelp listing instead since the Bing Business portal is not available in your location. As with Bing, it will typically take two to three weeks for your Yelp listing to be published.
We will set up a Facebook Places Page on your behalf. People can check in to this Page when they’re nearby. We will make sure that your Facebook Page contains accurate information. We will add your company description, phone number, location, hours of operation, specialties, services, payment options, etc. Facebook Places requires phone verification.
Claiming and verifying your listing in Foursquare is the first step to get discovered and be successful in Foursquare. Foursquare has millions of business listings, all submitted by customers who go to those places.
We will find your business and make sure that the information for your claimed business is accurate. We will add your company description, phone number, hours of operation as well as links to your website and social media profiles â€“ Facebook, Twitter, etc.
Verification of Foursquare will require a credit card payment of $1.
Additional Major Local Business Directories
While setting up your listings in Primary Local Business Directories, we will also submit your business information to major local directories such as Yelp, Judy’s Book, and Insider Pages. As more and more local consumers turn to the Internet to find information about local businesses, these citation directories are growing in popularity. These citation directories can be a direct source of new customers, and they can also boost your local presence.
We will conduct a research to find niche specific or geo related directories. Using this data, we will be able to not only target the directories that is niche specific or geo targeted for better local presence, but we will be also able to find directories where your target market hangs out. Our ability to use specialized research and citation/directory tracking resources will give us a leg up on your competition.
Image Creation, Optimization, and Publication
We will find compelling, high quality, relevant images to represent your brand. Finding the right image is crucial in increasing your sales, market share and brand recognition.
We will optimize the branded images without changing their look or visual quality. These images will load fast, which
increases the likelihood of being exposed to consumers in the World Wide Web. Images will have the ability to index
in the search engines when your clients type in relevant keywords describing your business. Images are often times
part of the first page search engine results.
Branded images will also be uploaded to the primary 2 local business directories in a form of an update. This will help in increasing brand awareness, which could later lead to sales and conversions.
Misc. Service Items
We will provide a dedicated IP for link building purposes. We do this to ensure the link building quality and increase the likelihood of approval for the links we are building. This is because having a dedicated IP allows for a higher approval percentage of the links we build and increases the indexing power behind those links in the major search engines.
IP services will also be utilized when creating your accounts.
All Reporting is subjected to a monthly routine auditing and assessment process. We perform this auditing on a monthly basis to assure that all reports are up to date, error-free, and properly formatted.
The auditing process includes, but is not limited to, the checking of the following:
2. Link status analysis
3. 100% of the month’s work is completed in full
4. Report is updated accordingly
5. Fixing of errors or dead links
All tasks will be tracked throughout the whole month and are reflected on the monthly report, which includes all progress and final outcomes.
Month 2 & Ongoing Monthly
Custom (Citation) Building
We will conduct research to find all the directories your competition has listings in, and use other variables to research additional directories you should be listed in, but are currently not. Using these data, we will be able to not only target the directories that really matter, but we will also be able to track the number of active directories you are listed in versus the average number of directories your competitors are listed in. Our ability to use specialized research and citation/directory tracking resources will give us a leg up on your competition.The purpose of this analysis is to gauge where your competition is. In doing so, we can better tailor a unique citation building campaign in line with your Local Listing Optimization Campaign and overall SEO efforts.
Specialized Directory Creation
Collectively, Local Online Citation Directories are the modern equivalent of the Yellow Pages. As more and more local consumers turn to the Internet to find information about local businesses, these citation directories are growing in popularity. These citation directories can be a direct source of new customers, and they can also boost your local places rankings.The directories we decide to build new listings in will be determined by the “Directory Research” as described in the above line item. Another way to gain prominence on these citation directories is to enhance your listing with more detail about your business.We will create directory listings using (limited to) the below information.*Company Name
*Local Phone Number
*Products and Brands
Blog Comment Posting OR Review Publication
Collectively, Local Online Citation Directories are the modern equivalent of the Yellow Pages. As more and more local consumers turn to the Internet to find information about local businesses, these citation directories are growing in popularity. These citation directories can be a direct source of new customers, and they can also boost your local places rankings.
We will create directory listings using (limited to) the below information.
*Local Phone Number
*Products and Brands
You may choose between Blog Comment Posting AND Review Publication
For the Blog Comment Posting: we will conduct research to find blogs that are relevant to your business, and perform posting of relevant comments with reference to your business.
For the Review Publication: Upon being furnished with reviews you have collected, we will publish each of them to one of the major review publication websites.