How to Answer to Negative Reviews

Posted Leave a commentPosted in OUR SERVICES, Reviews
How to answer to negative reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you answer to a negative review impacts not only the reviewer but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business and willing to go the extra mile to maintain their reputation!

Make potential clients see the light with these four steps: apologies, promote, get offline, keep it simple.

How to answer to negative reviews

  1. Apologize and sympathize The first step towards fixing a problem is acknowledging that one occurred. Regardless of what happened, a simple apology and sympathy for your customer’s experience go a long way.
  2. Promote So the famous crab cakes weren’t up to par the day this particular customer visited. If they’re what you are known for, why not reiterate that? “Our crab cakes are usually a hit, we’re sorry to hear that they weren’t up to par when you visited!”
  3. Move the conversation offline Don’t open a can of worms. Keep the lid on tight by offering the reviewer the chance to reach out via phone, email, or both.
  4. Keep it simple Avoid specifics and don’t ask questions. Those conversations are much better served in a space away from the prying public.

One last pro tip: leave your business name, location, and category out of this. You don’t want your negative reviews showing up in the search!

Answer to negative review

Now that wasn’t so bad, was it? You can use software to pull in your reviews from all over the web so you can respond quickly. And if you don’t have time, seek out our Digital Agency services to do it for you. Not only do we guarantee expertise, we guarantee it in a hurry: we respond to reviews as soon as our software pulls them in!

Managing online reputation includes Reviews, accurate business information, and now social media activity impact a business’s reputation and influences whether a consumer decides to do business with them. Businesses need a way to manage all of these factors in a scalable way.

With Reputation Management, you can keep on top of online activity affecting the reputation of a business, including reviews, listings, and social media, helping you make expert recommendations, and provide proof-of-performance.

Grow revenue and keep your clients for longer with Reputation ManagementOur study shows that business clients who purchase Reputation Management are more likely to remain your clients for longer compared to those who do not. 

Reputation Management helps cut through the clutter associated with managing online reputations. Give your clients control over the most important aspects of their reputation, including reviews, listings, and social media.

Connecting with customers is easy with built-in smart review responses and powerful review insights backed by artificial intelligence! And with reporting built right in, you can show your clients how you have helped them improve their reputation over time.

With the Product-Led Growth Program, you can offer prospects a free version of Reputation Management and let them tell you when they’re ready to be a paying client. See the feature breakdown below:

Winning The SEO Game

SEO Tips To Improve Your Website Rankings

Posted Leave a commentPosted in Clients

In the COVID-19 world that we now live in, many businesses are making the leap to online sales and more online interaction with customers. Now is the best time to evaluate your web presence and improve your Search Engine Optimization! It is imperative that consumers today can locate information about your business before their visit or purchase. People are looking for all types of information, many folks will research a product or service online prior to seeking assistance. Your website allows folks to do just that, but only if they can find you first.

Let’s cover a few tips to help improve your website overall making it easier for search engines to crawl your site and index your information.

First, let’s start with your content. You should be creating content for your website regularly. If the information is stale it is less likely to populate in a search. This aligns with Google’s relevancy factor. The more accurate and timely the information the better position it will return in a search result. So focus on improving your content updating it regularly. You need to write with both your target market and Google in mind when creating content. Use keywords when writing the text for your site. Include information that will inform the consumer and provide a resolution for the problem they are searching for. Along with your content, you want to make sure you are utilizing keywords and phrases in your title text. In many website builder platforms, you have the opportunity to format text and assign title or header tags. The most important information on your page should be assigned title or header tags and will help with your optimization efforts.

Utilize SEO features of your web builder

Utilize the SEO features of your web builder. Many sites allow you to fill in the page title and description. This can usually be found in the settings of the site. This information is not visible on the page but it is used by search engines to populate a results page. These descriptions help viewers narrow down their search.  The description should be a short paragraph that sums up the content of the page. Use plenty of keywords that a user might search for in order to find your site.

If a user conducts a search with keywords from your description, your site is more likely to show up in the search engine result. The keywords that match the search are also highlighted bringing attention to your listing and causing it to stand out to the viewer. 

Next, let’s look at how your business appears across the web. Be sure to set up and maintain your Google My Business profile. This is a free tool offered by Google to help display specific information about your business including; hours of operation, location, phone number, and real-time posts about the business. These posts can be utilized to showcase information about how you are protecting customers in the current climate. The key here is to keep this information accurate and up to date. If you have temporarily closed, altered your hours, or modified your services, this is a great tool to keep new customers informed

This is just a brief look at a few tips to help you improve SEO. Feel free to reach out to Red Rock SEO.

We offer:

  • Do it your self consultation
  • Done for you service
  • Do it with you services
Local Business

A Guide to Improving Local SEO for Your Business

Posted Leave a commentPosted in Uncategorized

A huge percentage of searches for businesses online are local searches.

What does this mean for your business? It means you should start putting a lot of effort into finding the right local business SEO packages to ensure you rank highly in local SERP. Improve local SEO for your by optimizing your Google My Business Listing.

It will take a combination of well thought out strategies to get your business where you need to be to attract the attention of people looking for businesses like yours within the location that you operate.

Coming up with the strategies may be the hard part, but with these tips, it should become a lot easier.

You can use them as a foundation for your local business SEO packages that will ensure you see positive results.

List on Google My Business There is no better place to be found as a local business than on Google My Business.

This is a tool that lets you distribute the equivalent of a business card to anyone that may be look

Local Business

List on Google My Business There is no better place to be found as a local business than on Google My Business.

This is a tool that lets you distribute the equivalent of a business card to anyone that may be looking for your service.

On GMB you can add your business name, the physical address, and phone number. But that is just the basic stuff, there is a lot more you can add to the listing including driving directions, hours of business and pictures that may be relevant.

You will need to keep on updating the information here in case there are any changes. Give as much relevant information as you can to ensure you get the best of the tool.

Verify Your Name Address and Phone Across all Platforms If there is any place online that you have entered your business name, address, and phone, you need to verify them for consistency. You cannot afford to have conflicting addresses or numbers since that will just hurt your local SEO.

Sometimes you may find someone else may have listed your business on a different site like Facebook or LinkedIn and used the wrong NAP or one that has changed. Correct these details. You can find useful tools that will help you find any place that your business may have been listed.

Optimize Tags, Content, and URL for Local Search This is necessary to give Google your location. You will need to add your city or town where you operate in the URL, content as well as meta descriptions.

 

Treat your location like a keyword and add it where you would a keyword as well as within page keywords. This will help in indexing the page so that you can not only show up in local searches but also be ranked for these searches.

Encourage People to Write Reviews About Your Business There are particular sites that can drive better local SEO if you have a number of reviews. These reviews will also influence Google’s ranking of your business and its website.

Your business will also benefit from having positive reviews since research shows that a number of people make buying decisions based on what they read in reviews.

Some of the sites you may want to have your reviews posted include Foursquare, Yellow Pages, Trip Advisor, Yelp and Yahoo Local. Do not limit yourself to just these, there are plenty more you can find. To know more, click here. Utilize Google Posts This is a recently added feature to Google My Business, which enables anyone with an account to post information regarding their business in GMB.

You can compare it to a Facebook post. These posts will appear in the search results page along with your GMB information. The user can even interact with your business while still in the results page.

It is wise to think strategically when coming up with posts since you want them to attract and not repel visitors.

Utilize Google Posts This is a recently added feature to Google My Business, which enables anyone with an account to post information regarding their business in GMB.

You can compare it to a Facebook post. These posts will appear in the search results page along with your GMB information. The user can even interact with your business while still in the results page. It is wise to think strategically when coming up with posts since you want them to attract and not repel visitors.

Schema Markup There is a free tool that you can use to generate special codes which will guide Google to understand your website and determine how it presents it in search results. When you are generating the Schema codes, you need to include details about location, this will ensure that you appear in local search results.

You may need to read some more about marking up your website, though it is not very challenging. Embark on Local Link Building This is something that may take a while, but it will pay off in the long run. There is no way you can do SEO without building relevant links. Beware of the shortcuts in this endeavor. It may be tempting to try and get links quickly, but usually, those are just bad and irrelevant links that will only cause you trouble.

Take your time and build relevant links. Monitor Performance The last advice is to keep on tracking the performance of not just your site but even the competition, see how local searches are doing and make changes to perform even better.

There are a number of tools you can find to do this and you can make a choice according to their relevance. 

Google My Business Posts

3 out of 4 online customers use a search engine to find a business, and 7 out of 10 online customers made a purchase from a business they found using a search engine. Source: Google.

It’s no secret: Google My Business has become a wildly important service for local businesses. Not only does a well maintained and regularly updated Google My Business listing improve SEO, but posting promotions and upcoming events will increase your customer engagement.

When a customer Googles a business, they typically look at hours of operation, location, website, and reviews. Posts that promote certain items or events for the business add to the value of having everything under the Google My Business listing; more to see, less to look for.

Through this service, the client will receive:

    • Four custom developed posts published to their Google My Business listing over the course of one month.
    • A monthly content call with a Marketing Strategist.
    • Full ownership over their Google My Business listing.
    • A connection of their Google My Business listing to the platform.

Note: Google My Business posts disappear after 7 days. As per guidelines from Google, these posts should be short with highly engaging images. No links, but will likely include a sentence or two. Google My Business posts should only be used on events or promotional items. This service is not available for business categories that belong to the lodging industry like hotels, motels, guest houses, and RV sites.

  • Roughly 1 in 5 searches on Google are related to location. Additionally, nearly one-third of all mobile searches are related to location, and location-related mobile searches are growing 50% faster than all mobile searches. Google My Business posts not only appear in search results, but also on Google Maps. This is a massive opportunity for local businesses to promote their brand.
  • Every month, there are over 5B searches on Google for restaurants, 5M for coffee shops, 1B for clothing stores, 600M for hair & beauty salons, 1B for banks and 3B for hotels. Posting to Google My Business gives a business the opportunity to stick out from the crowd.
  • By connecting Google My Business with the platform, your client can receive regular reporting on the performance of their listing. This includes how many times consumers interact with their Knowledge Panel within search results.
START - UP
$3,000.00
Brand Analysis & Campaign
Website Design or Resign
Logo Design
Facebook Ads Setup
Google My Business Set-Up
Social Media Optimization & Branding Guidelines
Content Planning & Calendar Creation
 
 
 
SMALL BUSINESS
$5,000.00
Google My Business Set-Up and Management
Social Media Management & Set-up
Brand Analysis & Campaign
Logo, Cover Photo Edit & Upload
Implementation upon approval
SEO Optimization
Reputation Management
Monthly Reporting
 
 
ENTERPRISE
$10,000.00
High Quality Original Facebook Creatives
Facebook Ads Update (Local Awareness, Click to Call, or Visit Website) with original creatives
Search Engine Optimization
Social Media Management
Content Creation
Monthly Content Calendar Creation
Social Media Accounts Update
Page Performance Monitoring
Account Management
Social Insights Report and Meeting to discuss
Video Logo

Customer Testimonial Video Reviews

Posted Leave a commentPosted in Reviews, Video Marketing

Customer Testimonial Video

Product Name: Story Tap

What is it:

Video Platform to make it easy to get your customers to give you Video testimonials about your business, shop, products.

How it helps:

Written reviews are like fax machines; old tech, unshareable and 30% (min) are fake. Written reviews are costing businesses billions in lost sales and brand trust.

Pros

  • The Story Starter package is a StoryTap branded whitelable (for customers) with your client’s brand front and centre as a co-brand.
  • Up to 5 videos per month
  • Up to 25 product SKUs
  • Star rating feature
  • 1 Video review script/Story Guide- that can be edited
  • YouTube integration
  • Auto website video embed (with star ratings)
  • Organized video library to download or share by video story or video sound bite
  • Customizable video release
  • Video analytics and more

Cons

  • You have to watch a few training videos to get started.
  • Your staff will need to know how to install ( we have support to help)

Frequently asked questions

Video reviews are social proof and will drive conversion rates for your business by up to 80%. But collecting video from customers is hard, really hard (without StoryTap). And collecting great, authentic, marketing-ready video reviews is even harder. Measuring its performance? Nearly impossible! Why is it so hard? Because customers don’t know what to say and on video everyone wants to look and sound smart.

We often see these three things happen: Customers don’t record even though they say they will, they ramble on and on, or they will read from a piece of paper. And since video files are very large, it’s difficult to send or receive them. Plus, customers need to sign a video release.

What a headache! StoryTap solves all of those pain points and removes these barriers.

Average people are smart, they know you’ll use their video review on your site and social feeds. StoryTap is built so all customers need to do is fill-in-the-blanks. A story prompt is story suggestion where the end-user will fill in the blanks with their own story like: “Say: Hi, my name is (name), from (city) and I like recording video reviews because…”. The end user might say “Hi, I’m Bernadette, from New York City and I like recording video because it’s faster!” The story prompt will show up on the teleprompter.

story guide is the entire story. For example a video review story guide might have three story prompts: Introduction/what product their reviewing, what they like best, recommendation—all framed like fill-in-the-blanks story prompts.

Currently any story guide can be written in any Latin language. The platform itself is being sold as English only. If you need other languages, please contact your account administrator for this pricing.

Upon activation, StoryTap is available through the Business Center. How-to video tutorials are available anytime.

Every video review/ story guide comes with an unique URL link. This will launch a customized version of the story guide that was created for your video reviews. It’s always best to automate this ask for a video review after purchase, or trigger it 5 days later. The StoryTap URL can be emailed, hyperlinked or you can create a vanity link and add it on the printed receipt. StoryTap even offers a customizable email invite tool where you can import your client’s database from their CRM to ask and remind users to record a video review just to kick off the campaign. The email reminders stop when a video is recorded. 

You can get a video review campaign setup in under 10 minutes. No technical skills required. To embed the videos on to your site, if you’re using a Wix, or Weebly site, you’ll need to use the app provided that says “Embed code”, the rest is straight forward, will take a non-technical person about 10 minutes to set up. Note if your company is built using custom code, you will need to ask your development team to assist you in adding the video embed code to the site. For adding videos to you Youtube, this is much faster than downloading each one and uploading it– StoryTap makes this fast, just a few clicks and you’re rocking and rolling.

There are two parts to StoryTap’s magic: 1) the collecting of the video reviews or video content and 2) the friend-to-friend influencing (note: this feature is ONLY available on Social Savvy package or Brand Boss package). To simply collect the video, it’s an ask. It’s always nice to thank your customers for recording a video review for you/taking the time to do it. You could also thank them with offering 10% off their next purchase. This is not an incentive, its just saying “thanks, we appreciate you”. We see results with a simple $25 credit to your service, or even a gift certificate for 5 cups of coffee. Now, asking your customers to share to their friends on social (again note: available only on Social Savvy package or Brand Boss package) with StoryTap, you can see analytics of how many share their video, we track it, you can also see what people are saying about it, and drive traffic back to your site or to buy. For this you need to incentivize (if you’re a for-profit company). We see best results with “Please share with your friends. By doing so, you automatically enter to win X” and have X valued at $200, could be a visa gift card, a dinner out etc. and ensure they understand the odds are great!

Your customers can record from any modern smartphone, tablet, laptop or desktop with a camera and an internet connection.

No, StoryTap runs on the users internet browser, no plugins, apps to download or fancy technical hoops to jump through.

You  will own the videos. The person recording will grant whatever legal name is included within the video release (that you enter). Then, the video is yours to use and share. Note: StoryTap hosts the videos on your website and when customers share to social media, you must have an active account for these videos to be available.

Yes. StoryTap loves creativity. However, StoryTap adheres to standard social media policies found within Facebook, Twitter etc. Learn more at https://storytap.com/terms/#content

Yes. We have support on the platform, and you can also contact us support@redrockseo.org

Redrock SEO is a B2B or B2C platform

Why I recommend StoryTap.

We now live in a video economy. Global Video accounts for 72% of all internet traffic in 2018 with projected growth of over 85% in the net three years.

Video reviews are here, They are changing how we shop.

Customers want fast, real product info by real people who look and sound like “them”

Customers are tired of sifting through fake written reviews. Fake reviewing is a new industry, fake is growing at 30%.

Customers are searching by “video” without video, your products don’t show up.

Frequently asked questions

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Workflow Optimization is a cross platform message optimization app for all devices. Contact Us

List Builder

List Building Software Review

Posted Leave a commentPosted in Reviews, Software

List Builder Software Review

Product Name:List Builder Pro Sync: Quickly establish accurate business listings on dozens of reputable sites. Plus, sync to Google My Business, Facebook, and Twitter for no additional charge. List Building Software Review to get more information.

Listing Sync Pro gives you a single dashboard to control how your client’s business appears across the internet. With the click of a button, you can instantly create and update listings across an established network of sites. Better yet, it keeps information protected from third-party changes—putting you in control of your client’s online brand.

List Building

Listing Distribution: Build accurate business listings on the four major data aggregators—Foursquare, Factual, Infogroup, and Neustar Localeze.

Listing Distribution gives you a single dashboard to submit, update, and monitor your clients’ business information across data aggregators: Neustar/Localeze, Foursquare, Infogroup, and Factual.

These aggregators share your clients’ business information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings customers can count on.

Who is it for?

  • Local Business Owners

  • Marketing Agencies 

Pros

  •  Automated – submit, update, and monitor your  business information across the major data aggregators, all from a single dashboard.

  • Report on the syndication of your clients’ data and proof of performance in citations. The  platform shows when data has been synced with each of the four data aggregators and your clients’ growth in citations over time

  • Showcase your clients’ brand with photos and highlighting products and services. Offer more information like hours of operation and payment methods. Enhancing online listings will make customers more likely to buy

  • Build your clients’ online presence, drive customers to their door, and boost their SEO. The correctness, quality, and amount of citations a business has all contribute to local search rankings.

Cons

A staff member must monitor the software or hire an agency to monitor and report on a monthly bases.

FAQ

FAQs

Why is a strong presence important for local business?

A strong presence is the first step toward success. With Listing Builder, your clients are getting the most essential set of tools they need to start building their online reputation.

 

And after you give it to them—for free!—they’ll need more of your solutions to take their marketing to the next level.

 

Why is it important for local businesses to have a mobile optimized listing?

For SEO, priority is given to good customer experience on mobile devices.

Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search.

 

For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”.

(Note: On a mobile device the “in Denver” often does not need to be explicit.)

 

In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand.

In these searches, the user’s

intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.

Why I recommend List Building Software

List building software will save you time and money while keeping track of your listing.  It’s important to have accurate listing so that your customers can find you.

5/5
Cloud Broker

Best Home Based Business

Posted Leave a commentPosted in Business Opportunity
Cloud Broker

Tired of struggling to make money in your MLM opportunity?

Fed up wasting time trying to recruit your family and friends?

Do you have products in your garage that you can’t sell?

Tired of going to meetings or taking prospects to a meeting?

The people you recruited is not making any sales.

Here’s your answer: Start a local SEO business.

Search engine optimization has become big business. Every company from every sector want’s its website to appear on the first page of search engine results.  

You want to create a thriving company that focuses solely on SEO and helping other businesses drive more web traffic.

  • You will be much happier running a real business of your own. 
  • No technical knowledge required.
  • No more having to attend a meeting or take prospects to meetings
  • Work directly with local businesses to solve their problem.
  • Build a long-lasting relationship with business owners in your local community
  • Be a pillow in your local community.
  • Build a monthly recurring income for your self. 
  • All the tools and training you need to get started immediately
  • A support team to answer your questions and any questions your clients may have.
  • Help you to get a commitment from your clients.

Acquire more small and medium business clients, retain them for longer, and grow your recurring revenue with our AI-powered platform.

Find new products and services to add to your own business solutions while generating more recurring revenue

Our skilled marketing fulfillment people working for you

Business relations

snapshot report

The Snapshot Report is an award-winning marketing needs assessment that arms you with automated insights into a business’s online marketing performance. These insights make for powerful and persuasive sales pitches.

marketing automation

Marketing fulfillment services under your brand. marketing automation software fuses personalized content with email drip campaigns to capture your prospects’ attention and understand their intent.

business center

Choose from a number of products, Business Aps, SEO, Listing,Social Media,Website Design, Advertising, Review software.

crm & sales pipeline

Sales & Success Center uses AI to tell you when your prospects are ready to buy and gives you the tools you need to be trusted local experts. It’s a well-rounded CRM and sales pipeline, but it’s simple enough that no feature goes to waste.

Choose the perfect plan

As a Red Rock SEO partner, you’ll have access to everything that you need to start selling digital solutions to local businesses and adding new revenue streams to your business.

$19

Beginner

$49

Cloud Broker

$99

VIP Inner Circle

Frequently asked questions

Our partners are paid once a month from the previous months booked business. The percentage is in accordance with the level you signed up for. 

There is no territory. You can work any where in the world., however we are recommending that you work in your local town or city. There is a big need for local SEO.

Discover and easily package all of the digital products you need to sell. Including the most popular and profitable marketing solutions that every local business needs

You can start immediately. Once you receive your confirmation. 

Enable and start selling new digital products the same day—no RFPs or technical integrations required. Plus, instantly access the sales and marketing materials you need to get the ball rolling.

We wanted our partners to have an advantage in the marketplace with more products that the competition can offer. Giving our partners an advantage. 

Yes, you are a 1099 self-employed business person. We do no withhold taxes.

Red Rock SEO is a digital marketing agency..  Become a Cloud Broker

Our clients say

With Red Rock SEO, we are able to bring so much value to our clients, not only with fulfillment, but the power to keep my customers in the know.
Hilary Leigh
Marketer
They are truly genuine and passionate about us as their partner; sometimes I forget we are working for different companies!
Hall Read
Developer
Red Rock SEO has enabled us to contact more customers, have a higher close rate, and get those customers on a monthly retainer package.
Quintin Angus
Sales
We’re invested in helping your company be the go-to, trusted expert in your local market. When you partner with Red Rock SEO, you get access to our support team & training to ensure you succeed and grow.
True Partner
Sales and Marketing
listings

What are Listings and Why Do They Matter?

Posted Leave a commentPosted in Traffic
listings

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:

NAP+W

No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.

Name
Address
Phone number
+
Website

These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to research, contact and locate your business.

Want to score some major bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!

Will my listings work?

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?


Why are listings important?

Listings with good presence and accuracy will undoubtedly pay off for your business. Here’s how:

No more hide and seek

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s door steps.

listings

If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers are actually able to find brick and mortar locations while they’re open for business. This means money in the business owner’s pocket and, just as importantly, it means the business can be reviewed.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find a business listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.

All aboard the search engine

Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your business is listed accurately! Increased visibility means more customers, and what business owner doesn’t want that?


Now what?

This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.

Top Three SEO Predictions For 2020

Posted Leave a commentPosted in SEO
How to become an online entrepreneur
Red Rock website logo

Top Thee SEO Predictions For 2020

1. Authority is king.

Domain authority has always been a huge ranking factor, and it’s no different in 2020. What has changed, however, is how you earn it.

Links used to be the building blocks of a site’s authority. Collecting backlinks was the name of the game. The more backlinks you had, the higher your domain authority.

Does this still apply in 2020? Well, yes and no.

Links are still very important, but it’s more about trust signals and representing yourself as a brand.

If you want to compete with the big sites that dominate the search engine results page rankings, you’ll need to play like the big sites do — by creating amazing content and building up your brand.

So how do you demonstrate your expertise, authoritativeness, and trustworthiness?

First things first: Focus on creating accurate, relevant and interesting content within your field of expertise. Then, clean up your site by getting rid of thin content, broken links and other technical errors. Be transparent about who you are; set up “About Us” and “Contact Us” pages. Finally, build your credibility by getting off-site citations and backlinks from high-ranking or high-authority sites.

Focus on trust, and you will build up your domain authority naturally, organically and sustainably.

2. Organic search real estate will become smaller.

Remember when Google’s search engine results were populated by actual pages, and you had to climb your way up to #1 just to be seen? Today’s search engine results page couldn’t be more different, thanks to Google AdWords, quick answer boxes, knowledge panels and, of course, the coveted featured snippet.

This means that there’s less room for you to rank organically … but it also means that you have more ways to get noticed by searchers.

Featured snippets are a great way for you to outrank your competitors without actually having to reach the #1 rank. Snippets are placed at the top of the results page above the #1 result, which is also called rank 0.

According to SEMRush, as of this writing, almost 14% of searches have featured snippets. This means that there’s plenty of opportunities for you to snatch the top spot with a well-written, well-formatted snippet.

Check out keywords that you already rank for. You have a pretty slim chance of getting a featured snippet if you aren’t in the top 10 results for that keyword — ideally, you should be in the top five or three. You can use tools like SurferSEO or Ahrefs to find your best-performing keywords.

Then, incorporate “snappable” content into your site. The most common featured snippet type is paragraph snippet. The best way to have Google pull it as a snippet is to write it in an easy question-and-answer format. Keep it short; 40-60 words is the sweet spot.

Featured snippets can also come in the form of lists or tables, so don’t forget to use those formats when appropriate.

3. The answer is on page one.

Google is notoriously opaque about what works and what doesn’t. But despite the numerous challenges and increasing complexity of doing SEO in 2020, it’s surprisingly easier than ever to reverse-engineer the best industry practices.

How? By looking at the top results, learning from them and implementing similar strategies in your own site.

Let’s break down the process into a few steps:

1. Plug your desired keywords into Google.

2. Take a look at the first page, and notice these elements:

• The title tag, URL, meta description: How are these written? What other keywords should you include?

• Content: What kind of content is it (blog, video, etc.)? How long is it? What is the structure? What keywords does it use?

• Website: Is it mobile-friendly? What’s the domain authority? How fast is the page?

• Off-page SEO: How many backlinks does it have? From which websites? What about social media?

3. Using these insights (plus SEO tools), you can see what your competitors are doing right and what they need to improve on. Then, create content and build backlinks in a better way.

Change your SEO strategy in 2020.

In 2020, Google is putting a much bigger emphasis on sites that provide high-quality, authoritative and reliable content. Focus on building your trust signals, creating rich feature snippets and reverse-engineering your competitors’ strategies, and you’ll be all set for SEO success in 2020.

Video Marketing

Posted Leave a commentPosted in Video Marketing

The Your Company video is a one minute video that uses a professional on-camera spokesperson in a business-like setting with custom graphics, announcer voice-overs, and “b-roll” (which is video and/or images of the company or product).

Every business has a website. A Company video supercharges a website by helping to communicate effectively with audiences. Use the video everywhere: website, social media pages, YouTube, email marketing, and landing pages. The video is completed in just three to five business days—a service that typically costs thousands of dollars for a professionally produced video with an on-camera spokesperson and custom graphics.

  1. A business is 53 times more likely to show up first in Google search results if a video is on their website.
  2. Adding a product video to a landing page can increase conversion rates by up to 80 percent.
  3. Mobile users prefer video to text and mobile video viewership more than doubles every year.
  4. 98 percent of consumers say they have watched a video to learn about a product or service.
  5. Facebook users are seven times more likely to like or share a post if it includes a video.
Listing

11 Ways to Improve Your Local SEO in 2020

Posted Leave a commentPosted in SEO

Manage All of your digital marketing in one place

1.

Why Does Your Site Need To Be Optimized for local search?

Well, we all hear the term search engine optimization. And you always think that why I have to be higher in the ranking on the search engines. Think from a visitor’s perspective, when you search something on the web you prefer to visit the top few sites. Yes, this is exactly the reason you should get better rankings in the search engine. If your site would be in the top few queries, then you will get more and more visitors. So the search engine optimization is the set of practices used for the increased visibility and relevancy of a site in the search engine rankings.

2. Optimize Your Webpages for Local Data.

Your About Page, Contact Page, and site content has to be optimized for search engines in order for your site to be successful. That’s just a given in general, but it also makes a difference in local searches as well.

Make sure your About and location pages are current and that the information isn’t duplicated across multiple webpages. You don’t want to confuse search engines who are looking to rank them.

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3. Craft Detailed Social Profiles.

The more fleshed out and specific your social media profiles are, the more engaged your audience will be. Consumers crave context when it comes to businesses, so don’t deny them.

Local audiences will appreciate seeing that you’re within their area and will look to see if you’re active within the community, both online and off.

Monitor your social media pages and be sure to reply to questions and comments

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4. Write Location-Specific Content.

Blogs are a great means of driving traffic and ranking on SERPs, but they can also help boost your local SEO.

Be sure to plan blogs about location-specific events, local topics, and other such articles into your content strategy. If you provide location-specific information in the titles and URL slugs, then you’ll be helping your local SEO value.

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5. Earn Local Reviews.

Reviews won’t only help your SEO. This is how you’ll attract new customers. Word of mouth marketing is a great friend to marketing teams, as it validates and justifies a purchase before it even happens.

Positive reviews on Google and Yelp will let the search engine know that you’re seen as a valuable solution, so encourage them as often as you can. You can even put Yelp review badges or link your Google reviews to your site to showcase them in real time.

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6. Respond to All Reviews.

This is almost as important as asking for them.

People value engagement and interactivity, especially when they’re voicing their thoughts. Whether positive or negative, respond to reviews in a timely manner. Make sure to personalize the message and be honest in them.

If someone has a complaint, be transparent about finding a solution for them to better their experience.

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7. Get Listed on Online Directories.

Directories, like YP.com, Yelp, and Bing, allow you to add your business to their listings. The more directories you’re in, the more referral links and mentions search engines will take note of.

These links and mentions boost your rankings on SERPs, which is excellent for your SEO goals. You can use Moz’s local listings tool to help optimize your information for these directories.

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8. Make a Facebook Business Page.

Facebook is a sort of directory in its own right, but there are more advantages to it than just a listing.

Many consumers use Facebook as a search engine today, vetting business and opportunities via the social platform. If your company doesn’t have any sort of presence on it, then you may as well not exist.

Create a business page with accurate contact information and update it regularly. Google will notice that you’re in a specific area and boost you in local searches. If you’re looking to really get some attention, include photos, reviews, and details about your business for customers to engage with.

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9. Keep Contact Info Consistent.

This may sound kind of basic and easy, but you’d be surprised by how much information is overlooked or irregularly updated.

Be consistent with your NAP (name, address, phone number) across your webpages, listings, reviews, social media, and anywhere else your business information is listed.

This way, no matter how a customer finds you, they’ll be given accurate information.

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10. Develop a Mobile-Friendly Website.

It’s absolutely imperative that you make your business mobile friendly. Most, if not all, of your customers use a mobile device to search and learn about… well, everything.

If your website isn’t accessible by mobile means, then users will quickly move on to another company that is. The demand for convenience and accessibility isn’t going anywhere.

Develop and optimize your landing pages to be mobile friendly and easy to navigate for customers.

If you’re a brick-and-mortar store, local SEO is an important cog in the strategies that keep your business going. Once you start implementing these practices, you’ll watch your local search results improve and notice a different sort of engagement with your customers!

 

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11. Own Your Google My Business Page.

This is probably the most essential piece to the local SEO puzzle. The Google My Business Page gives users all of the details necessary to get in contact with your company, provided you’ve filled it out properly.

Google itself finds it easier to recommend you when it “knows” more about you. To achieve this, make sure you are being thorough in taking ownership of your business’ online presence. Be sure to include:

Name
Address
Phone number
Hours of operation
Website
Photos of your location, products, etc
Accurate, specific category listings

The benefits of hiring an SEO agency is endless. However, you have to take full advantage of them by going through thorough research before hiring them. There are many fraudulent SEO companies  who tend to be a professional one, but in reality, they are not. Do research before hiring an SEO agency so that you can make sure of your success in the long run.

 

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