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A Guide to Improving Local SEO for Your Business

Local Business

A huge percentage of searches for businesses online are local searches.

What does this mean for your business? It means you should start putting a lot of effort into finding the right local business SEO packages to ensure you rank highly in local SERP. Improve local SEO for your by optimizing your Google My Business Listing.

It will take a combination of well thought out strategies to get your business where you need to be to attract the attention of people looking for businesses like yours within the location that you operate.

Coming up with the strategies may be the hard part, but with these tips, it should become a lot easier.

You can use them as a foundation for your local business SEO packages that will ensure you see positive results.

List on Google My Business There is no better place to be found as a local business than on Google My Business.

This is a tool that lets you distribute the equivalent of a business card to anyone that may be look

Local Business

List on Google My Business There is no better place to be found as a local business than on Google My Business.

This is a tool that lets you distribute the equivalent of a business card to anyone that may be looking for your service.

On GMB you can add your business name, the physical address, and phone number. But that is just the basic stuff, there is a lot more you can add to the listing including driving directions, hours of business and pictures that may be relevant.

You will need to keep on updating the information here in case there are any changes. Give as much relevant information as you can to ensure you get the best of the tool.

Verify Your Name Address and Phone Across all Platforms If there is any place online that you have entered your business name, address, and phone, you need to verify them for consistency. You cannot afford to have conflicting addresses or numbers since that will just hurt your local SEO.

Sometimes you may find someone else may have listed your business on a different site like Facebook or LinkedIn and used the wrong NAP or one that has changed. Correct these details. You can find useful tools that will help you find any place that your business may have been listed.

Optimize Tags, Content, and URL for Local Search This is necessary to give Google your location. You will need to add your city or town where you operate in the URL, content as well as meta descriptions.

 

Treat your location like a keyword and add it where you would a keyword as well as within page keywords. This will help in indexing the page so that you can not only show up in local searches but also be ranked for these searches.

Encourage People to Write Reviews About Your Business There are particular sites that can drive better local SEO if you have a number of reviews. These reviews will also influence Google’s ranking of your business and its website.

Your business will also benefit from having positive reviews since research shows that a number of people make buying decisions based on what they read in reviews.

Some of the sites you may want to have your reviews posted include Foursquare, Yellow Pages, Trip Advisor, Yelp and Yahoo Local. Do not limit yourself to just these, there are plenty more you can find. To know more, click here. Utilize Google Posts This is a recently added feature to Google My Business, which enables anyone with an account to post information regarding their business in GMB.

You can compare it to a Facebook post. These posts will appear in the search results page along with your GMB information. The user can even interact with your business while still in the results page.

It is wise to think strategically when coming up with posts since you want them to attract and not repel visitors.

Utilize Google Posts This is a recently added feature to Google My Business, which enables anyone with an account to post information regarding their business in GMB.

You can compare it to a Facebook post. These posts will appear in the search results page along with your GMB information. The user can even interact with your business while still in the results page. It is wise to think strategically when coming up with posts since you want them to attract and not repel visitors.

Schema Markup There is a free tool that you can use to generate special codes which will guide Google to understand your website and determine how it presents it in search results. When you are generating the Schema codes, you need to include details about location, this will ensure that you appear in local search results.

You may need to read some more about marking up your website, though it is not very challenging. Embark on Local Link Building This is something that may take a while, but it will pay off in the long run. There is no way you can do SEO without building relevant links. Beware of the shortcuts in this endeavor. It may be tempting to try and get links quickly, but usually, those are just bad and irrelevant links that will only cause you trouble.

Take your time and build relevant links. Monitor Performance The last advice is to keep on tracking the performance of not just your site but even the competition, see how local searches are doing and make changes to perform even better.

There are a number of tools you can find to do this and you can make a choice according to their relevance. 

Google My Business Posts

3 out of 4 online customers use a search engine to find a business, and 7 out of 10 online customers made a purchase from a business they found using a search engine. Source: Google.

It’s no secret: Google My Business has become a wildly important service for local businesses. Not only does a well maintained and regularly updated Google My Business listing improve SEO, but posting promotions and upcoming events will increase your customer engagement.

When a customer Googles a business, they typically look at hours of operation, location, website, and reviews. Posts that promote certain items or events for the business add to the value of having everything under the Google My Business listing; more to see, less to look for.

Through this service, the client will receive:

    • Four custom developed posts published to their Google My Business listing over the course of one month.
    • A monthly content call with a Marketing Strategist.
    • Full ownership over their Google My Business listing.
    • A connection of their Google My Business listing to the platform.

Note: Google My Business posts disappear after 7 days. As per guidelines from Google, these posts should be short with highly engaging images. No links, but will likely include a sentence or two. Google My Business posts should only be used on events or promotional items. This service is not available for business categories that belong to the lodging industry like hotels, motels, guest houses, and RV sites.

  • Roughly 1 in 5 searches on Google are related to location. Additionally, nearly one-third of all mobile searches are related to location, and location-related mobile searches are growing 50% faster than all mobile searches. Google My Business posts not only appear in search results, but also on Google Maps. This is a massive opportunity for local businesses to promote their brand.
  • Every month, there are over 5B searches on Google for restaurants, 5M for coffee shops, 1B for clothing stores, 600M for hair & beauty salons, 1B for banks and 3B for hotels. Posting to Google My Business gives a business the opportunity to stick out from the crowd.
  • By connecting Google My Business with the platform, your client can receive regular reporting on the performance of their listing. This includes how many times consumers interact with their Knowledge Panel within search results.
START - UP
$3,000.00
Brand Analysis & Campaign
Website Design or Resign
Logo Design
Facebook Ads Setup
Google My Business Set-Up
Social Media Optimization & Branding Guidelines
Content Planning & Calendar Creation
 
 
 
SMALL BUSINESS
$5,000.00
Google My Business Set-Up and Management
Social Media Management & Set-up
Brand Analysis & Campaign
Logo, Cover Photo Edit & Upload
Implementation upon approval
SEO Optimization
Reputation Management
Monthly Reporting
 
 
ENTERPRISE
$10,000.00
High Quality Original Facebook Creatives
Facebook Ads Update (Local Awareness, Click to Call, or Visit Website) with original creatives
Search Engine Optimization
Social Media Management
Content Creation
Monthly Content Calendar Creation
Social Media Accounts Update
Page Performance Monitoring
Account Management
Social Insights Report and Meeting to discuss

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