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Why Does Your Site Need To Be Optimized for local search?
Well, we all hear the term search engine optimization. And you always think that why I have to be higher in the ranking on the search engines. Think from a visitor’s perspective, when you search something on the web you prefer to visit the top few sites. Yes, this is exactly the reason you should get better rankings in the search engine. If your site would be in the top few queries, then you will get more and more visitors. So the search engine optimization is the set of practices used for the increased visibility and relevancy of a site in the search engine rankings.
2. Optimize Your Webpages for Local Data.
Your About Page, Contact Page, and site content has to be optimized for search engines in order for your site to be successful. That’s just a given in general, but it also makes a difference in local searches as well.
Make sure your About and location pages are current and that the information isn’t duplicated across multiple webpages. You don’t want to confuse search engines who are looking to rank them.
3. Craft Detailed Social Profiles.
The more fleshed out and specific your social media profiles are, the more engaged your audience will be. Consumers crave context when it comes to businesses, so don’t deny them.
Local audiences will appreciate seeing that you’re within their area and will look to see if you’re active within the community, both online and off.
Monitor your social media pages and be sure to reply to questions and comments
4. Write Location-Specific Content.
Blogs are a great means of driving traffic and ranking on SERPs, but they can also help boost your local SEO.
Be sure to plan blogs about location-specific events, local topics, and other such articles into your content strategy. If you provide location-specific information in the titles and URL slugs, then you’ll be helping your local SEO value.
5. Earn Local Reviews.
Reviews won’t only help your SEO. This is how you’ll attract new customers. Word of mouth marketing is a great friend to marketing teams, as it validates and justifies a purchase before it even happens.
Positive reviews on Google and Yelp will let the search engine know that you’re seen as a valuable solution, so encourage them as often as you can. You can even put Yelp review badges or link your Google reviews to your site to showcase them in real time.
6. Respond to All Reviews.
This is almost as important as asking for them.
People value engagement and interactivity, especially when they’re voicing their thoughts. Whether positive or negative, respond to reviews in a timely manner. Make sure to personalize the message and be honest in them.
If someone has a complaint, be transparent about finding a solution for them to better their experience.
7. Get Listed on Online Directories.
Directories, like YP.com, Yelp, and Bing, allow you to add your business to their listings. The more directories you’re in, the more referral links and mentions search engines will take note of.
These links and mentions boost your rankings on SERPs, which is excellent for your SEO goals. You can use Moz’s local listings tool to help optimize your information for these directories.
8. Make a Facebook Business Page.
Facebook is a sort of directory in its own right, but there are more advantages to it than just a listing.
Many consumers use Facebook as a search engine today, vetting business and opportunities via the social platform. If your company doesn’t have any sort of presence on it, then you may as well not exist.
Create a business page with accurate contact information and update it regularly. Google will notice that you’re in a specific area and boost you in local searches. If you’re looking to really get some attention, include photos, reviews, and details about your business for customers to engage with.
9. Keep Contact Info Consistent.
This may sound kind of basic and easy, but you’d be surprised by how much information is overlooked or irregularly updated.
Be consistent with your NAP (name, address, phone number) across your webpages, listings, reviews, social media, and anywhere else your business information is listed.
This way, no matter how a customer finds you, they’ll be given accurate information.
10. Develop a Mobile-Friendly Website.
It’s absolutely imperative that you make your business mobile friendly. Most, if not all, of your customers use a mobile device to search and learn about… well, everything.
If your website isn’t accessible by mobile means, then users will quickly move on to another company that is. The demand for convenience and accessibility isn’t going anywhere.
Develop and optimize your landing pages to be mobile friendly and easy to navigate for customers.
If you’re a brick-and-mortar store, local SEO is an important cog in the strategies that keep your business going. Once you start implementing these practices, you’ll watch your local search results improve and notice a different sort of engagement with your customers!
11. Own Your Google My Business Page.
This is probably the most essential piece to the local SEO puzzle. The Google My Business Page gives users all of the details necessary to get in contact with your company, provided you’ve filled it out properly.
Google itself finds it easier to recommend you when it “knows” more about you. To achieve this, make sure you are being thorough in taking ownership of your business’ online presence. Be sure to include:
Hours of operation
Photos of your location, products, etc
Accurate, specific category listings
The benefits of hiring an SEO agency is endless. However, you have to take full advantage of them by going through thorough research before hiring them. There are many fraudulent SEO companies who tend to be a professional one, but in reality, they are not. Do research before hiring an SEO agency so that you can make sure of your success in the long run.
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